The
art of progress is to preserve order amid change and to preserve change
amid order.– Alfred North Whitehead
When a nation that accounts for roughly 12 percent of the global
population, decides to move fast, it sure creates ripples across the
universe. And so it is with India. A country that is gradually, but
surely beginning to gain the much needed growth momentum, the strength
of which cannot be defeated even by a global recession which has
literally floored the mighty west.
Like most industries in India, which have grown on the strength of
domestic demand, a policy push to increase consumption couldn’t have
come at a better time. Not only did it help these industries survive, it
also enabled them to grow, because global supplies in such products, were severely curtailed owing to a liquidity crunch.
Paper, is one such industry
Led by a demand that has historically trailed the world consumption
averages, initiatives by the government to boost primary education, the
low rate of internet penetration, and the culture of wanting a ‘copy’ of
every important document has fuelled the growth in demand for paper and
paper products, which was maintained at almost ten per cent. This
momentum is expected to continue in the years going ahead, and on a
higher capacity base (given the ensuing Greenfield commissioning by most
major manufacturers), we are looking at the industry literally doubling
its turnover through incremental sales.
As a Company that proactively read this trend four years ago, and
invested in capacity augmentation, West Coast Paper Mills Limited is
poised to extract a ‘first-movers advantage’ in realizing value from the
exciting growth that is envisaged.
We have prepared well – by investing in the best-in-class technology,
securing our raw material sources, locking in the capital requirements,
and ensuring that we exceed compliances related to the environment, as
opposed to just meeting them.
After four years of rigorous hard work, we at West Coast Paper Mills are
on the verge of the completion of our most ambitious project that will
not only enable us to offer environment-friendly products but would also
put us in the league of premium segment players in the industry.
The future is all set to begin. And I invite you into the new world of
West Coast Paper, while we unveil the next chapter.
S.K.Bangur
Chairman and Managing Director
For more information Contact Us.
